There is no marketing without words. However, there is a strategy that depends on them to a greater extent than the remaining ones. Content marketing-based strategy is a document compiling and summarizing actions connected with publishing content and contacting the recipient. The major goal of such a strategy is to achieve long-term business and communication-specific goals. At the core of the strategy, there is the specification of what should be said and in what way. Even though it may seem simple, comprehensive analyses are required to do it properly. Creating a content that will not only be pleasant to read, but will also be effective in terms of goal achievement calls for precision and a bit of creativity. Engagement in actions from various fields of e-marketing, especially SEO, are needed in such a case.