We offer our customers comprehensive management of marketing budgets. We are capable of planning and realizing campaigns on TV, radio, press, and online. Thanks to the cooperation with top class professionals, we create unique advertising content (TV spots, animations, and graphic creations).
Media specific purchases
Preparation
Media brief is a starting point for further planning of a media campaign. Information we receive on the product, company’s condition on the market, target group, and the specificity of marketing undertakings to be performed make it possible for us to carry out comprehensive analyses the result of which is the development of an effective strategy. The more detailed and precise the preparation, the better the media-specific optimization actions opportunities there are.
Target group
Specification of a target group has a remarkable impact on the specify of the entire campaign. The knowledge of preferences and size of the group allows for reaching it with a more precise advertising message. By taking advantage of professional research programs, we define both societal and demographical nature of the target group to be addressed by including such aspects as: lifestyle, preferences, and brand loyalty. It helps us create a satisfactory media planning model.
Analysis of the media market
While choosing proper media channels, it is paramount to understand the preferences of the target group. To do so, we have to meticulously analyze the media market (interest in particular magazines, radio stations, TV stations, as well as website traffic generated). The juxtaposition of examination results with costs of reaching such a target group makes it possible for us to efficiently divide the budget we have at our disposal. The best solution for a given product or service would be to opt for a medium that reaches the target group in the most efficient manner while at the same time ensuring lowest costs possible.
Media plan
After compiling all the aforementioned pieces of information and accepting the proposed media strategy by the Client, we proceed to creating the so-called media plan that precisely specifies the strategy behind the campaign, advert formats, broadcasting time, costs, dates of material delivery, campaign parameters, as well as many other aspects that are vital to make a campaign a success. Our experience and the budget of our Clients give us a significant edge during negotiations, allowing us to agree upon most satisfactory cooperation terms.
Media purchasing
After accepting the media plan by the client, we book and purchase the agreed upon advertising spaces. Said action is always in line with the prior arrangements made during the planning phase and is based on the provisions of the approved media plan. A constant monitoring of the campaign and its ongoing optimization allows us to achieve best possible effected when it comes to advertising.
Media purchasing – online advertising
Thanks to the cooperation with numerous platforms and websites, we can ensure you best placements and notably lower the costs of your campaign. We deal with various settlement methods, such as CPM, CPC, and CPS.
Furthermore, we cooperate with Allegro, price comparison engines, and online shops. We prepare website and topical portal campaigns as well. We collaborate with many an advertising network.
Our experts can manage:
- E-commerce campaigns
- Image and brand-specific campaigns
- Dedicated campaigns
- Cross-media campaigns
- Lead campaigns
Post-buy analyses
After campaign conclusion, we measure its effects and compare them with the assumptions. Our experts also assess the selection of media and their efficiency. The results of performed examinations provide valuable pieces of information that may be of use while preparing similar campaigns in the future.
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